ForMotiv: Transforming Insurance with Innovative Behavioral Analytics and Actionable Insights

About ForMotiv

ForMotiv is revolutionizing the insurance industry with its innovative approach to behavioral analytics. Their platform is purpose-built to provide insurance carriers with actionable insights into the purchase intent and risk profiles of digital applicants. By leveraging real-time behavioral intent data, ForMotiv empowers insurers to make informed decisions and drive the next-best-action for each individual applicant.

The depth of their analytics is impressive, capturing hundreds of unique behavioral cues and thousands of micro-expressions as users engage with digital forms. This "digital body language" is analyzed using advanced Behavioral Data Science, translating complex data into intuitive insights that enhance user experience, increase conversion rates, and mitigate risks such as fraud and misrepresentation.

ForMotiv's proven track record is evident in their case studies, showcasing significant financial benefits for top carriers. For instance, a leading life insurance carrier saved over $10 million by identifying application nondisclosure, while another increased revenue by $10.2 million through effective lead scoring and prioritization models. These results highlight the tangible value that ForMotiv brings to its partners.

Moreover, the platform's data flywheel effect ensures that as more customers join, the dataset grows, leading to even more refined predictive models and higher ROI. With over a billion insurance applications analyzed and trillions of behavioral signals captured, ForMotiv is at the forefront of transforming how insurance companies understand and engage with their applicants.

ForMotiv stands out as a leader in behavioral analytics for insurance, offering solutions that not only enhance operational efficiency but also drive significant financial returns. Their commitment to innovation and data-driven insights makes them an invaluable partner for any insurance carrier looking to thrive in a competitive landscape.