Maximize Your Marketing Strategy with 1plusX: AI-Powered First-Party Data Management for Publishers and Advertisers

About 1plusX

1plusX, now a part of TripleLift, stands out as a pioneering AI-powered data management platform that addresses the pressing needs of publishers and advertisers in a cookieless future. Their commitment to first-party data management is not just a trend; it’s a strategic necessity in today’s digital landscape.

The platform’s ability to help businesses maximize their first-party data strategy is impressive. With features like predictive analytics, audience segmentation, and real-time insights, 1plusX empowers users to create meaningful and personalized campaigns that resonate with their target audiences. The success stories shared on their homepage are a testament to their effectiveness, showcasing remarkable growth in revenue and audience engagement for their clients.

What truly sets 1plusX apart is its focus on privacy. In an era where data privacy is paramount, their solutions are designed with a "Privacy By Design" approach, ensuring that businesses can operate ethically while still achieving their marketing goals. This is particularly crucial as regulations like GDPR continue to shape the industry.

The platform’s advanced capabilities, such as lookalike modeling and custom audience creation, allow publishers to not only reach their existing audiences but also discover new ones. The flexibility of the 1plusX platform enables continuous refinement of data models, enhancing targeting accuracy and overall campaign performance.

1plusX is a robust solution for any publisher or advertiser looking to thrive in a data-driven world. Their innovative approach to first-party data management, combined with a strong emphasis on privacy, positions them as a leader in the industry. If you’re seeking to unlock the full potential of your data while maintaining user trust, 1plusX is undoubtedly worth considering.

Predictive Analytics Features

• AI / Machine Learning
• Data Blending

Customer Data Platforms (CDP) Features

• Behavioral Analytics
• Customer Profiles
• Customer Segmentation
• Data Integration
• Data Matching
• GDPR Compliance
• Predictive Modeling

Data Management Platforms (DMP) Features

• Ad Network Integration
• Analytics / ROI Tracking
• Audience Targeting
• Behavioral Analytics
• Data Capture / Transfer
• Data Classification
• Data Visualization