Chocolate Premium: Revolutionizing Programmatic Video Advertising with Server-Side Auctions

About Chocolate Platform

Chocolate Premium is truly a game-changer in the realm of programmatic video advertising. Their innovative approach, featuring the world's first video Supply-Side Platform (SSP) with 100% server-side auctions, sets a new standard for efficiency and effectiveness in the industry.

The platform's invite-only model ensures that only premium brands and publishers are connected, fostering a high-quality ecosystem that prioritizes transparency and quality inventory. This is particularly beneficial for advertisers looking to scale their mobile video ads while maintaining control over their campaigns. The emphasis on high viewability and video completion rates (VCR) is a testament to their commitment to delivering results.

One of the standout features of Chocolate Premium is the elimination of latency through server-side auctions. This not only enhances user experience by reducing page load times but also optimizes the bidding process for video ads, making it seamless and efficient. The platform's unique bid enrichment and ideal Supply Path Optimization (SPO) further streamline the process, allowing advertisers to reach their target audiences with minimal hassle.

For publishers, Chocolate Premium unlocks the true potential of mobile inventory, offering industry-leading effective Cost Per Mille (eCPMs) and fill rates. This means that publishers can maximize their revenue while providing advertisers with the quality inventory they seek.

Overall, Chocolate Premium is at the forefront of programmatic video advertising, combining cutting-edge technology with a focus on quality and performance. Their commitment to innovation and excellence makes them a top choice for both advertisers and publishers looking to thrive in the digital landscape. If you're in the market for a reliable and effective video advertising solution, Chocolate Premium is undoubtedly worth considering.