Discover Locus: The Premier Geospatial Insights Platform for Business Analytics

About Locus

Locus, the innovative geospatial insights and analytics platform from EQ Works, is a game-changer for businesses looking to harness the power of location data. The platform stands out with its comprehensive suite of tools designed for a diverse range of users, from tech-challenged marketers to data-savvy analysts and executives.

One of the most impressive features is the LOCUS Query Lab (QL), a no-code SQL-driven data engine that democratizes data exploration and visualization. This allows users of all skill levels to seamlessly analyze first-party customer data alongside EQ’s proprietary human movement datasets, making it an invaluable resource for customer analytics and audience profiling.

The Connection Hub is another highlight, providing a secure and efficient way to integrate various data sources. With built-in data lineage governance and transformation capabilities, it simplifies the process of connecting to other tools, enhancing the overall user experience.

Moreover, the Marketplace feature is a significant asset, offering access to thousands of geospatially-aligned datasets. This eliminates the cumbersome procurement processes typically associated with data acquisition, allowing users to focus on analysis rather than logistics.

The customizable dashboards and maps further enhance the platform's usability, enabling users to visualize insights in a way that suits their specific needs. The ability to create tailored reports without requiring deep technical expertise is a testament to Locus's user-centric design.

Locus by EQ Works is a robust platform that empowers businesses to leverage geospatial data effectively. Its combination of user-friendly tools, extensive data access, and powerful analytics capabilities makes it an essential solution for any organization looking to gain a competitive edge in today's data-driven landscape. I highly recommend booking a demo to explore the full potential of Locus.