Discover Sawtooth Software: Advanced Market Research Tools for Informed Decision-Making

About Lighthouse Studio

Sawtooth Software offers an exceptional suite of market research tools that stand out in the industry for their innovative approach to data collection and analysis. Their choice analytics survey software is particularly impressive, as it effectively reveals true market preferences, enabling businesses to make informed decisions regarding product features and pricing strategies.

One of the standout features is the Choice-Based Conjoint (CBC) analysis, which simulates real-world shopping experiences. This method allows respondents to make choices among various products, providing invaluable insights into what drives consumer behavior. The ability to prioritize product development through MaxDiff analysis is another significant advantage, as it quantifies customer preferences and helps businesses focus on what truly matters to their audience.

The user-friendly interface of Lighthouse Studio and the modern web-based Discover software make it easy for researchers to design and analyze surveys, whether online or offline. The free data collection service and mobile-responsive surveys further enhance the user experience, ensuring that data can be gathered efficiently across different devices.

Moreover, Sawtooth Software's commitment to customer support is commendable. Their knowledgeable team is readily available to assist users, ensuring that even those new to conjoint analysis can navigate the software with confidence. The extensive learning resources, including webinars and workshops, empower users to maximize the potential of their market research efforts.

Sawtooth Software is a leader in market research solutions, providing powerful tools that facilitate data-driven decision-making. Their innovative methodologies, combined with exceptional support and resources, make them an invaluable partner for any organization looking to optimize its product offerings and understand its market better.

Survey Features

• Custom Survey URLs
• Data Analysis Tools
• Email Marketing
• Mobile Survey
• Offline Response Collection
• Paper Survey
• Question Branching
• Question Library
• Skip Logic
• Supports Audio / Images / Video