Transform Your Financial Institution's Marketing Strategy with Prisma Campaigns: Tailored Automation for Banks and Credit Unions

About Prisma Campaigns

Prisma Campaigns offers an exceptional marketing automation solution tailored specifically for banks and credit unions, addressing the unique challenges these institutions face in today's competitive landscape. Their platform stands out for its ability to drive membership growth, enhance member acquisition and retention, and ultimately improve financial well-being for communities.

One of the most impressive aspects of Prisma is its commitment to personalized communication. By delivering the right message at the right time through omnichannel campaigns, Prisma enables financial institutions to engage effectively with younger members and foster deeper relationships with existing clients. The platform's data-driven approach allows for targeted cross-selling and anticipates member needs, which significantly enhances the overall member experience.

The success stories shared by Prisma's clients are a testament to the platform's effectiveness. For instance, Embold CU's remarkable 5X increase in engagement and 6X boost in HELOC sales showcases how personalized marketing can transform results. Similarly, Emprise Bank's 166% increase in loan volume demonstrates the power of predictive analytics combined with tailored messaging.

Moreover, Prisma's focus on operational efficiency through automation and integrations is a game-changer for financial institutions looking to do more with existing resources. The ability to streamline processes and improve employee experiences while maintaining high levels of security and compliance is crucial in today's regulatory environment.

Prisma Campaigns is a leading marketing automation solution that not only addresses the specific needs of banks and credit unions but also empowers them to thrive in a digital-first world. Their innovative approach, combined with a strong emphasis on customer success, makes them a trusted partner for financial institutions aiming to enhance their marketing efforts and drive growth. I highly recommend exploring Prisma's offerings for any financial organization looking to elevate their marketing strategy.

Banking Features

• Corporate Banking
• Credit Union
• Investment Banking
• Multi-Branch
• Online Banking
• Private Banking
• Retail Banking

AB Testing Features

• Audience Targeting
• Campaign Segmentation
• Funnel Analysis
• Landing Pages / Web Forms
• Multivariate Testing
• Split Testing
• Statistical Relevance Analysis
• Surveys
• Test Scheduling
• Visual Editor

Online Banking Features

• Chat / Messaging
• Marketing Automation
• Retail Banking

Email Marketing Features

• A/B Testing
• Auto-Responders
• CAN SPAM Compliance
• Customer Surveys
• Drip Campaigns
• Dynamic Content
• Event Triggered Email
• Image Library
• Landing Pages/Web Forms
• Mailing List Management
• Mobile Optimized Emails
• Reporting/Analytics
• Subscriber Management
• Template Management
• WYSIWYG Email Editor

Personalization Features

• A/B Testing
• Abandoned Cart Saver
• Account Based Marketing
• Behavioral Targeting
• Campaign Segmentation
• Content Analytics
• Contextual Targeting
• Customer Profiles
• Experience Management
• Recommendation Engine
• Website Personalization

Campaign Management Features

• Channel Management
• Contact Database
• Email Marketing
• Event Triggered Actions
• Lead Management
• Multi-Campaign

Marketing Automation Features

• A/B Testing
• Analytics / ROI Tracking
• Customizable CTAs
• Drip Campaigns
• Dynamic Content
• Landing Pages / Web Forms
• Sales Intelligence
• Segmentation
• Social Marketing
• Website Visitor Tracking

Artificial Intelligence Features

• For Sales
• Machine Learning
• Predictive Analytics
• Process/Workflow Automation
• Rules-Based Automation