Matomo: The Privacy-Friendly Web Analytics Solution for Data Ownership and Compliance

About Matomo

Matomo is an exceptional web analytics platform that stands out as a privacy-friendly alternative to Google Analytics. With its commitment to 100% data ownership and robust privacy protection, Matomo empowers businesses to take control of their data while ensuring compliance with GDPR and CCPA regulations.

The platform's open-source nature not only enhances transparency but also allows for extensive customization, making it adaptable to various business needs. Users can enjoy the benefits of accurate, real-time data without the limitations of data sampling, which is often a concern with other analytics tools.

Matomo's user-friendly interface simplifies navigation, enabling users to access critical insights quickly. The platform is trusted by over 1 million websites globally, including esteemed organizations like the European Commission and Cornell University, which speaks volumes about its reliability and effectiveness.

Moreover, the testimonials from satisfied clients highlight Matomo's ability to provide actionable insights while maintaining user privacy. The seamless integration with existing systems and the dedicated support from the Matomo team further enhance the overall experience.

Matomo is not just a tool; it is a comprehensive solution for businesses that prioritize data privacy and ownership. Its powerful features, combined with a strong ethical stance on data usage, make it a top choice for organizations looking to enhance their web analytics capabilities without compromising on privacy. I highly recommend giving Matomo a try—it's a decision that could significantly benefit your business.

Heatmap Features

• Website Analytics

AB Testing Features

• Funnel Analysis
• Heatmaps
• Landing Pages / Web Forms
• Split Testing
• Statistical Relevance Analysis
• Test Scheduling

Web Analytics Features

• Campaign Management
• Conversion Tracking
• Form Analytics
• Goal Tracking
• Keyword Tracking
• Multiple Site Management
• Pageview Tracking
• Referral Source Tracking
• Site Search Tracking
• Time on Site Tracking
• User Interaction Tracking

Mobile Analytics Features

• A/B Testing
• Channel Attribution
• Cohort Analysis
• Funnel Analysis
• In-App Events Tracking
• Retention Tracking
• Revenue Tracking

Marketing Analytics Features

• A/B Testing
• Campaign Management
• Channel Attribution
• Customer Journey Mapping
• Dashboard
• Performance Metrics
• ROI Tracking
• Social Media Metrics
• Website Analytics

Business Intelligence Features

• Dashboard
• Data Analysis
• Key Performance Indicators
• Performance Metrics
• Visual Analytics

Website Optimization Tools Features

• Performance Metrics