Optimize Your Marketing Strategy with Infor's Comprehensive Marketing Resource Management (MRM) Software

About Infor MRM

Infor's Marketing Resource Management (MRM) software stands out as a comprehensive solution for marketing departments seeking to optimize their activities and budgets. The platform is designed with user-friendliness in mind, making it accessible for teams of all sizes. Its ability to coordinate omni-channel campaigns and manage digital assets is particularly impressive, allowing marketers to streamline their processes effectively.

One of the key strengths of Infor MRM is its robust financial management capabilities. The software enables marketing teams to create and manage budgets seamlessly, providing real-time visibility into spending and financial performance. This feature is invaluable for Chief Marketing Officers and Marketing Directors who need to maintain control over their marketing expenditures without relying on cumbersome spreadsheets.

The platform's advanced marketing calendar is another highlight, offering a real-time view of marketing plans and allowing users to customize their views for better insights. This level of organization is crucial in today’s fast-paced marketing environment, where agility and responsiveness are paramount.

Moreover, Infor MRM excels in enhancing collaboration through its creative development workflow. The “creative showroom” feature significantly reduces approval times, ensuring that marketing materials move swiftly from concept to market. This efficiency not only boosts productivity but also enhances compliance, a critical aspect for organizations operating in regulated industries.

The proven results associated with Infor MRM, such as a 53% increase in conversion rates and a 45% boost in marketing productivity, speak volumes about its effectiveness. The software is not just a tool; it’s a strategic partner that evolves with the market, adapting to the ever-changing landscape of marketing.

Infor MRM is a powerful solution that empowers marketing teams to work smarter, stay compliant, and achieve their goals more efficiently. For organizations looking to elevate their marketing operations, Infor MRM is undoubtedly worth considering.

Digital Asset Management Features

• Asset Categorization
• Asset Library
• Customizable Branding
• Reporting/Analytics
• Search/Filter
• Version Control
• Workflow Management