Unlock Marketing Success with SAS Customer Intelligence 360: The Leading Multichannel Marketing Hub with Advanced Personalization and Analytics

About SAS Customer Intelligence

SAS Customer Intelligence 360 is an exceptional multichannel marketing hub that stands out in today's competitive landscape. The platform's comprehensive capabilities, including an embedded Customer Data Platform (CDP), allow businesses to harness real-time customer data effectively. This integration not only enhances audience targeting and management but also facilitates seamless data activation across various channels.

One of the most impressive features of SAS Customer Intelligence 360 is its ability to personalize customer journeys. By leveraging advanced analytics and AI-driven insights, marketers can create tailored experiences that resonate with their audience, ultimately driving engagement and loyalty. The platform's unique hybrid data architecture ensures that organizations can maintain control over their data, whether on-premises or in the cloud, which is a significant advantage in today's data-sensitive environment.

Moreover, SAS's commitment to innovation is evident in its incorporation of generative AI capabilities. These features empower marketers to streamline planning, journey design, and content development, making it easier to deliver relevant messages at the right time. The platform's user-friendly interface caters to both seasoned data scientists and marketers, ensuring that all users can maximize its potential.

SAS Customer Intelligence 360 is a powerful tool for any organization looking to enhance its marketing efforts. With its robust analytics, real-time decision-making capabilities, and focus on hyper-personalization, it is no wonder that SAS is recognized as a leader in the marketing technology space. This platform not only meets the demands of modern marketing but also sets the standard for what a multichannel marketing hub should be.

CRM Features

• Calendar/Reminder System
• Document Storage
• Email Marketing
• Internal Chat Integration
• Lead Scoring
• Marketing Automation Integration
• Mobile Access
• Segmentation
• Social Media Integration
• Task Management

Campaign Management Features

• Channel Management
• Contact Database
• Email Marketing
• Event Triggered Actions
• Lead Management
• Multi-Campaign

Marketing Automation Features

• Analytics / ROI Tracking
• Customizable CTAs
• Drip Campaigns
• Dynamic Content
• Sales Intelligence
• Segmentation
• Social Marketing
• Website Visitor Tracking