Premier Online Survey Tools and Research Solutions by Marketing Systems Group

About ARCS

Marketing Systems Group (MSG) stands out as a premier provider of online survey tools and research solutions, catering to the dynamic needs of the market research community. With over thirty years of experience, MSG has established itself as a trusted partner for leading market research companies, offering a comprehensive suite of services that includes qualitative and quantitative research software, global sampling capabilities, and innovative panel management solutions.

One of the most impressive aspects of MSG is its commitment to quality and innovation. The company’s GENESYS Sampling Solutions provide a robust framework for effective sampling strategies, ensuring that researchers can reach the right respondents with precision. The user-friendly interface of their online survey tools allows for quick implementation, making the research process not only efficient but also effective in delivering desired results.

Additionally, MSG’s ARCS® platform revolutionizes participant engagement by integrating recruitment, scheduling, and data collection into a seamless experience. This multimodal approach significantly reduces costs and enhances the speed of participant identification, which is crucial for timely research outcomes.

The PRO-T-S® predictive dialing system is another highlight, designed specifically for survey research. Its ability to improve data collection and increase interviewer productivity without compromising quality is a testament to MSG’s dedication to excellence in research methodologies.

Overall, Marketing Systems Group is a leader in the field, combining historical expertise with cutting-edge technology to meet the evolving demands of market research. Their focus on customer satisfaction and innovative solutions makes them an invaluable resource for any organization looking to enhance their research capabilities. For anyone in the market research industry, partnering with MSG is a strategic move that promises quality results and a superior research experience.

Market Research Features

• Compensation Management
• Data Management
• Email / Online
• Face-to-Face
• Panel Management
• Phone-Based
• Sample Management
• Statistical Analysis
• Survey Management