Viant's Demand Side Platform (DSP): Elevate Your Programmatic Advertising with Innovative Targeting and Omnichannel Marketing

About Adelphic

Viant's Demand Side Platform (DSP) stands out as a premier solution in the realm of programmatic advertising, offering a comprehensive suite of features that cater to the needs of modern marketers. The platform's commitment to omnichannel marketing is evident, allowing brands to seamlessly reach consumers across various channels, including Connected TV, audio, and digital out-of-home advertising.

One of the most impressive aspects of Viant's DSP is its innovative Household ID™ technology, which enables precise targeting at both individual and household levels. This capability not only enhances the effectiveness of campaigns but also ensures compliance with privacy regulations, a crucial factor in today's advertising landscape. The platform's advanced reporting tools provide marketers with invaluable insights into campaign performance, allowing for real-time optimization and a clear understanding of return on ad spend.

Moreover, Viant's dedication to customer satisfaction is reflected in its consistently high client satisfaction ratings, which hover above 95%. The intuitive user interface, combined with personalized support, makes it accessible for both seasoned programmatic traders and those new to the space. The flexibility in pricing and contract terms further demonstrates Viant's commitment to meeting the unique needs of its clients.

Viant's DSP is not just a tool for ad buying; it is a strategic partner that empowers brands to execute effective, data-driven marketing campaigns. With its robust technology, comprehensive reporting, and exceptional customer service, Viant is undoubtedly a leader in the programmatic advertising industry.